Style, wellness
and real talk.
Every Thursday. Free.
Built for the woman nobody was building for — until now
Honest reviews, real recommendations and content built around the woman you have actually become — by a woman who moved countries, raised two children, built a 20-year career and still had to build the content she was looking for herself.
Just published —
read it first
This is not another
lifestyle blog
Every recommendation passes one test — would I genuinely tell a woman I respect to buy this? If not, it does not appear here. No paid placements. No inflated reviews. No exceptions.
Everything here is written for where you actually are — not where the algorithm assumes you are. The skincare, the style, the money conversation. All of it built specifically for this life stage.
The Dubai guide comes from multiple trips. The London restaurants are ones I have eaten at. The South of France posts are from sitting above that harbour. First-person, lived, real.
A space for women who have done the work of becoming themselves — and are ready to invest in what that actually looks like in their wardrobe, their wellness and their next trip.
I built the space
I wished existed
when I turned 35
Anjie Moin — dual British-American, originally from the UK, and South Florida home for 25 years. Wellington, Palm Beach for over a decade. Mother of two, grandmother of three. Twenty years in marketing across brands including ADT, Motorola, Office Depot and Kaplan.
This site exists because I spent too long consuming content that was simply not made for me. So I built the space I was looking for — and could not find.
I test the collagen routine for six weeks before writing about it. I tell you what did not work as readily as what did. That is the whole point.
Everything you need,
nothing you do not
Not trends. Not the runway. The pieces that work for the life you are actually living — tested, reviewed and styled so you know exactly what you are getting.
Explore style →Your skin changed. Your hormones changed. The products you used at 28 do not perform the same way now. These recommendations are tested specifically on skin that has been through something.
Explore beauty →Sleep, hormones, energy, supplements — the specific things that shift after 35 and the practical, honest guidance for navigating them.
Explore wellness →Emergency funds, investing, building income beyond salary. The financial decisions that matter most between 35 and 45 — honest, practical and judgment-free.
Explore finance →Dubai, London, Istanbul, South of France — destinations covered from personal experience. The restaurants, the hotels, the experiences genuinely worth your time and money.
Explore travel →Everything on the Favorites page earned its place. Products I use, repurchase and genuinely recommend. Affiliate links always disclosed.
Browse favorites →Stories worth
savoring
Chosen because
they matter most
Your world,
beautifully curated
that gives you everything,
most of it for free
The Berkeley Fashion Tea. Dishoom. Trafalgar Square to Buckingham Palace on foot. Everything I know about London — from someone whose family lives there.
Read the London guide"After 35 you have earned the right to stop settling — for clothes that do not fit your life, beauty advice that ignores your skin, wellness content that talks down to you. Style & Soul exists because you deserve better."
— Anjie Moin, Founder Join free — every ThursdayThe money conversation
nobody had with us —
until now
Most women over 35 are more financially capable than they believe — and less financially prepared than they need to be. Both things are true. And both are fixable.
The decade between 35 and 45 is the most financially consequential of your life. Compound interest, high-yield savings, building income beyond salary — this is the conversation we should have had at 25. We are having it now.
Read the full guideMy personal
favorites
✦ All links are affiliate links — I earn a small commission on purchases at no extra cost to you. Always disclosed. Always honest.
Style, wellness and real talk — every Thursday, free.